Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for a part of Commerce Ads.
Planning Desk
Covers retail media planning and retailer comparison.
Builds the practical frameworks advertisers use to choose between supermarket, marketplace and high-street retail media networks.
Buying Desk
Covers budgets, procurement and supplier reviews.
Follows how UK advertisers set commerce media budgets, negotiate with retailers and review agency and platform partners.
Measurement Desk
Covers reporting, incrementality and cross-retailer analytics.
Works through how commerce campaigns are measured, from retail search attribution to controlled incrementality tests.