Commerce Ads

A working resource for UK advertisers and agencies planning, buying and measuring retail media across supermarket, marketplace and high-street retailer networks.

What we cover

Commerce Ads reports on Retail media planning and measurement. The coverage is divided into 3 sections: In-Store Media, Retail Media Planning, Retailer Comparisons. 3 articles have been published so far. It is written for UK brand marketers, retail media planners and agency commerce teams.

How we work

Articles should be useful to someone who actually has to decide on or implement the matter: specific, verifiable and honest about what depends on the business, region or legal situation. Where a subject is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.

We correct mistakes openly. If a correction changes the substance of an article, the article states what has changed.

Follow along

Every article appears in the RSS feed. That is the simplest way to follow the publication, without an account and without a newsletter.

Contact

Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Service-provider information in the legal notice.